However, the very nature of creativity means thinking outside the norm, and it became clear that a one-size-fits-all approach to building brands is no longer the solution.
With that in mind, The Observatory was formed.
John’s career has resulted in relationships with some of the most lauded creative thinkers across a myriad of disciplines. From writers and art directors to graphic designers, product designers, film directors, photographers, event planners, even retail space designers… to name a few. All among the most visionary in their fields. That network forms the basis of The Observatory.
The Observatory core group works with clients to determine needs and opportunities. Then, a team of elite talent can be formed around each specific situation. And that team can change and evolve on a moment’s notice… as the needs do. For the CARE commercial you can see on this site, John was able to pull in an Oscar-nominated cinematographer and put together a production team in South Africa on short notice. The results are self-evident.It means getting brilliant, cutting-edge solutions from teams you normally couldn’t assemble… while avoiding overhead for things you don’t need.